MEGA Screen is one of the leading providers of digital out-of-home advertising (DOOH) in Germany and specializes in large-scale LED screen campaigns in major cities. By replacing traditional static billboards with dynamic digital displays, MEGA Screen offers advertisers maximum flexibility and high visibility.
Customer
Mega Screen
Industry
Custom LED Video Display
Duration
2 Years
Service
CRM Automation
Mega Screen is a leading provider of digital outdoor advertising in Germany, specializing in a nationwide network of LED screens in major cities.
The goal: To enable dynamic, targeted advertising campaigns, digitize booking processes, and significantly increase reach.
Tags: Digital Outdoor Advertising · LED Screens · DOOH · Franchise System
Services: Digital Advertising Platform, Campaign Management, LED Screen Network, Franchise Development
Client: MEGA Screen GmbH
Live System: View Project
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Mega Screen is a leading provider of digital outdoor advertising in Germany, specializing in a nationwide network of LED screens in major cities.
The goal: To enable dynamic, targeted advertising campaigns, digitize booking processes, and significantly increase reach.
Tags: Digital Outdoor Advertising · LED Screens · DOOH · Franchise System
Services: Digital Advertising Platform, Campaign Management, LED Screen Network, Franchise Development
Client: MEGA Screen GmbH
Live System: View Project
AnalysisY – Challenge: Traditional OUTDOOR ADVERTISING With Limited Flexibility
Classic poster advertising was characterized by static content, limited audience targeting, and high material costs. The booking process was often inflexible and cumbersome, complicating advertising campaigns and limiting reach.
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Problem areas
Inflexible and cumbersome booking processes for advertisers.
Lack of targeted and time-controlled campaign planning options.
High material costs and environmental impact due to paper advertising.
Insufficient transparency and control over ongoing advertising campaigns.
Solution – Digital booking & campaign management with smart control
We developed a comprehensive digital platform that automates the management of bookings, campaign planning, and customer communication – from campaign booking to success evaluation.
Implemented modules:
Digital booking platform with real-time availability and flexible campaign planning.
Automated notifications and follow-ups via email and SMS.
CRM integration for centralized management of advertisers and campaign status.
Smart reminder function for campaign starts, extensions, and reporting.
Results – More structure, more completions, more growth
• 4x faster response to customer inquiries.
• 2x higher close rate with qualified advertisers.
• Relief for the sales team through efficient prioritization.
• Sales data always centrally and clearly accessible.
